I still think 1 minute of music and then giving us a chorus of Danceteria would have been perfect, but I do think it was more to do with personal than promotional reasons, but obviously it didn't hurt that there is a career-bookmarking album fresh out now also.
Rumour has it there was more planned (see the Danceteria reel) but FIFA were not complying with her requirements, hence the late addition of Justin Bieber.
Rumour has it there was more planned (see the Danceteria reel) but FIFA were not complying with her requirements, hence the late addition of Justin Bieber.
I imagine it's just a social media person who has initiative to say "Hey! We have a location, dancers, hair, makeup, let's film some social media content to publicise your album with two footballers with huge social media numbers".