Beyoncé's act ii: Cowboy Carter (Parkwood/Columbia) is on track for the biggest opening thus far in 2024. The pop superstar's country album is projecting first week activity north of 350k. Queen Bey's previous release, RENAISSANCE, debuted with 332k in August 2022.
U.S. streaming for the 27-track set is expected to finish the week between 250-300m. Globally, first-day Spotify streams hit 76m—a new peak for an album in 2024 on the platform.
Bey's cover of Dolly Parton's "Jolene" is the best-performing track so far at DSPs, climbing to #2 at Spotify U.S. and #3 at Apple Music. "II MOST WANTED" f/Miley Cyrus is close behind.
Beyoncé | Cowboy Carter (Parkwood/Columbia) 350k+