The Timbaland era

vespertine

vespertine

God damn it Claude
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It's been over a decade since this sound dominated yeah? Culminating in CARRY OUT.

We were all over it by 2009 but looking back, damned if it wasn't VERY distinctive. People still lose their shit to "The Way I Are". These two were my jams.



 
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Probably the first time Madonna rocked up to the party at the very tail end of the night when everyone had moved on to a better venue. I quite liked the Hard Candy album at the time but she wasn’t exactly setting the scene was she

Nelly Furtado was probably the biggest success story.

I always say I hate the noughties scene but I don’t - just compared to the 90s. But when you think of the main players, essentially Timbaland and Neptunes, there was some really good stuff out there.
 
I always think of the Timbaland 'era' as the period at the peak of Aaliyah and Missy Elliott's careers, but I guess he did have more and bigger hits subsequently...
 
He definitely dominated the airwaves for a couple of years - Nelly Furtado's Loose album is very nostalgic for me.

I also have a soft spot for this big old flop from Ashlee Simpson:

 
VoR said:
I always think of the Timbaland 'era' as the period at the peak of Aaliyah and Missy Elliott's careers, but I guess he did have more and bigger hits subsequently...
Click to expand...

I think that was the nucleus. And Missy had a massive hand in it herself to be fair.

there’s a lot of really interesting stuff documented about it which I find really interesting because music evolution is in itself fascinating. When “Are You That Somebody” and Missy’s “The Rain” came out, it turned the R&B industry upside down. The 90s had been dominated by groove, swing and hip-hop soul, all very similar, and it looked like Puff Daddy was going to continue his success into the late 90s as the dominant sound in the genre. But those 2 songs changed everything.

Missy has also talked at length about how Hot Boyz was rejected at radio everywhere and they persisted and it went on to become one of the most successful singles on the US R&B charts ever.
 
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God I have so much nostalgia for this era. It coincided with me going to middle school, coming out (to myself), and starting to feel somewhat like an adult. SexyBack was one of the first songs, or things at all, that I found sexy. Loose and FutureSex/LoveSounds are still two of my most listened to albums. Its hard to be objective, but I think they really hold up. Especially after the shit that had been popular beforehand in the US, this was such a breath of fresh air. Say It Right, The Way I Are, SexyBack, My Love, Lovestoned, and a few others were such unique sounding big hits. The sound got tired eventually, but it still holds up to me.

I didn't know Hot Boy etc. until I was older, but I can see how it was groundbreaking. It really sounds like it set the template for the 2000s in a way. Missy Elliott is so talented and they worked so well together.
 
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Agreed with everything here, I always felt it was better the less self-insertion he did. I think when he became the default featuring artist with the same old fricki fricki noises that he got a bit tired for me
 
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He had two major peaks for me:

At the turn-of-the-century, culminating in Try Again and Get Ur Freak On, which frankly... still sound like the future.

And then with Nelly and Justin. Although I'm not sure how much of that was Danja, who was clearly producing better stuff at the tail-end of the 00s.

Everything thereafter descended into parody, and he didn't recover until some late 10s work (eg. 8th Grade for Mariah).
 
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