octophone
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Loads of big acts have released new Christmas singles in recent years. Taylor Swift, Ariana Grande, Coldplay and Ed Sheeran immediately come to mind. They generally do well-ish in the first year and come back as minor hits towards the end of the standard Christmas playlists. With the exception of Sheeran last year, they don't really compete for Christmas number one and I'll be very interested to see how his song does this year.
It's Spotify etc playlists that throttle the new ones. Christmas was always the one time of year when old people could ruin everything (see Cliff vs Kylie & Jason) and it still is - instead of new Christmas songs that appeal to the usual audience whose listening makes up the charts, it gets invaded by drunk 56 yr olds at the Xmas Party who want to shout the f-slur during The Fairytale Of New York.




