Her talent is in interpretation of songs and using visual art to bring that narrative to life. She is a storyteller. And what makes her a perfect act for the medium of Eurovision/Melfest is that she uses the constraints of having just three minutes to her advantage, by committing her whole body and voice to her performances.
A recent visit to The Tate Modern brought up an interesting conversation about Loreen- Euphoria in the same context Paul Cézanne
The Basket of Apples
because both are pieces of art that changed the way in which people thought about what was possible to achieve in that medium, and both can be thought of as completely changing their respective landscapes. Both made such an impact that we can think of them as creating a ‘Before This’ and ‘After This’ effect.
It seems strange to me, therefore, to bring up a lack of supposed ‘evolution’ when you see a performance like ‘Tattoo’, as the purpose of Loreen’s art (and indeed, Cézanne’s) is to deepen the exploration into the human perspective. So what may look and sound like similar performances to you, is actually more about your inability to see the new stances and depth that Loreen is immersing herself into. Enjoy the ride, I say!