If she wants to give people joy then RELEASE A BANGER FFS
Because it's a bit of fun. She's not touring this album so she creates a communal experience around the album release. These are the kind of things you can do at this scale and it's more fun than standing around a record shop just listening.She can afford NOT to resort to these sorts of shenanigans so WHY does she do it?

she's not a visual artist
Absolutely SCREAMING at this alleged leakMy Swift obsessed friend (straight woman, obvs) has informed me that one of the songs is going to take aim at Charli XCX.
I'm sceptical, as that would require Taylor to have actually listened to GOOD MUSIC

and the "Everything Is Romantic" references in the chorus are killing me.