You can talk about the hate vibe and the vitriol all you like but there’s no denying that moopy has an incredible sense of community. It’s done wonders for me this year, feeling lonely while living alone in lockdown. The feeling of familiarity, of feeling in touch with pop culture without having to delve into the horrors of celeb mags and buzzfeed. The humour and insight and the dare I say it emotion coming from a bunch of people who have a real knack of getting a point across. And moopy has time on its side now - so much history, in content and also between the members.
Where moopy’s maturity has succeeded is finding its balance between the on-the-knuckle tone while being inclusive and fun. The early years it would drift frantically from one extreme to the other; it benefited from it in some ways but was also its downfall. It could be overwhelming and cliquey. There is a camaraderie among the banter now - less toxic and more knowing. Moopy also feels like a one stop shop for music fans and music geeks... a place to channel your energy with things that your real mates just aren’t passionate enough about. You can loon and you can vent and you’re surrounded by people who will let you.
It’s helped me more than you’ll ever know.