A few things are happening at once:
- The song is currently being reused in dance/fashion/glamour edits and nostalgic Y2K videos on TikTok and Instagram. One Reddit thread specifically mentions a Reel/TikTok trend where creators “shake their booty 3 times on beat” before the “set me free…” section kicks in.
- TikTok tracking sites show the sound is still heavily active, with nearly half a million TikTok videos using it and hundreds of new uses daily.
- The song has become one of those “eternal algorithm songs” — similar to tracks like Murder on the Dancefloor or Running Up That Hill — where younger audiences rediscover it and treat it as fresh.
- It also benefits from being absurdly catchy and minimal. The “la la la” hook is instantly recognizable and works perfectly for looping short videos. Music critics have been calling it timeless for years.
And the streaming numbers are genuinely massive:
- It’s still doing around 650k Spotify streams per day recently.
- The track is close to 900 million Spotify streams overall.