Anyway, my review
In retrospect, my Tove Lo indoctrination program might have gone down better if I'd run this around her much poppier debut, which I also love. But I felt like Lady Wood fit the brief a bit better (as I understood it) to open us up to some current pop music that we maybe haven't given the attention that we would have done 5-10 years ago.
Which is a slightly apologetic way of saying that I don't find this to be a perfect album either, but I do think it's a very good one - and she's definitely one of the relatively few current chart presences that really resonates with me. Not that this album has been a smash, but the last one did well, and she's definitely somebody who's done very well at balancing a chart presence with appealing to the tastemakers from Pitchfork to Popjustice.
I think the main flaw this album has is that it's lacking a big lead single, which probably hurt its chart fortunes. Cool Girl is a slinky, slightly unsettling delight, but it definitely takes a while to get its hooks into you. (For those who haven't seen it, it's based on a speech the sociopathic girlfriend gives in Gone Girl). True Disaster is moody Scandi-pop at its shimmering finest, but not quite enough to save an already underperforming album, and it kind of flew under the radar. If nothing else, I'm glad this experience put that song onto people's playlists.
Sonically, the album does walk a fine line between cohesive and samey, but I do think pretty much every song has a really strong melody. It occurred to me today that it might be best understood as a kind of 2016 version of Holly Valance's State of Mind album. I also think it'd make a great Britney Spears album if Britney was a bit more adventurous.
Highlights for me aside from the singles are Imaginary Friend - because it's the poppiest thing on there, Influence, Keep It Simple and Flashes. The language thing is a bit jarring at first - it was a reason it took me a good while to warm up to her earlier hit 'Talking Body', which I now adore - but once you get used to it you totally stop hearing it. I did find it quite funny how horrified so many of you were by her NAUGHTY POTTY MOUTH and the reference to 'Lady Wood'.
I also agree that WTF is a weird closer. I'd totally have swapped that with Flashes myself.
Rate
09 Influence
08 Lady Wood
10 True Disaster
09 Cool Girl
08 Vibes
07 Don't Talk About It
09 Imaginary Friend
10 Keep It Simple
09 Flashes
08 WTF Love Is