So I do think this was a very strong 3rd party showing (especially Capcom and Square), and it's probable this was the flex here, but first party wise I'm wondering if they're holding stuff back to try and maximise what's being brought to the table from them.
No 3D Mario, no whiff of Smash or Animal Crossing or anything new as a proper holiday title is just strange to me. Maybe the strategy is also to get those deceptively "casual" games out earlier in the life cycle that will sell over time as opposed to getting those "sold xx million in its first week" statements.
I'm now convinced OoT is probably quite special, not that I would ever not be getting it. And if it is, it hides time for the next mainline Zelda - truly their "look what we can do" franchise now if you ask me.